The Nike Outlet
Before the Storefront
The one store where a shopper could buy the clothes for a low price: the Nike Outlet. The Nike Outlet is a clear windowed store to appeal to the the walking by shoppers and catch their eye with their propaganda. Their propaganda is in giant bold letters to have the window shoppers stop and maybe even go into the store and look around. The open aired store is welcomed by the symbolic orange Nike logo, which is well known by everyone; especially the athletes who have grown fond of their clothing and shoes. As teenagers, they are obsessed by brand names. Therefore, the Nike brand is perfectly appealed to teenagers. The Nike outlet is filled with deals and sales, so teenagers could easily get the brand name clothes for a lower price than retail.
First Impressions
With a one way in and out store, the shoppers are forced to look around inside the store before even going outside. This creates convenience for the Nike outlet since this gives them a boost in sales. Furthermore, the Nike outlet is known for giving the shoppers a bargain with all of the deals in which they have inside the store. However, they do not promote any deals that they may have any specific deals in which are inside the store. This also forces the shoppers to go inside of the store if they want to see the deals and even purchase shoes or clothing from the Nike Outlet. As the Nike brand already has a good amount of a following and popularity, they already have shoppers, especially teens, constantly going in and out of the store with the signature orange Nike bag with the white swoosh on it in their hands.
The Deals Inside the Store
Inside of the Nike store, there are sales everywhere a shopper sees. This overwhelms the shoppers with deals, making them believe that they are actually getting a deal. To further promote a welcoming environment with the friendly employees. Although the off putting flooring and rather bland looking store, the shoppers can see that there are a plentiful amount of deals within the store. There is everything to buy in the store; including socks, shoes, gym shorts, sandals, and dri-fit shirts to be purchased. These clothes and shoes have the symbolic Nike swoosh logo on every piece of merchandise in the store.